Posted
on Friday, May 9, 2025
in
Small Business Spotlights
Pictured is Rick Schreier and Michelle Baldus
Small Business Spotlight: Local Roots, Lasting Impressions
In June 2020, Michelle Baldus stepped into a new chapter of her career by becoming the proud owner of Impressions Salon, a beloved hair salon that has been a staple in the Story City community for over 37 years.
Michelle was drawn to the opportunity not only for the chance to embrace personal growth but also to gain more flexibility in her life. What she treasures most about owning Impressions is the chance to build meaningful relationships with clients and collaborate daily with a dedicated and talented team of women.
Taking over a business with such a strong foundation was no small feat, and Michelle considers it a true blessing. She’s honored to carry forward the tradition of excellent service that the salon has long been known for.
Michelle’s journey as a business owner has been strengthened by her partnership with Reliance State Bank. A customer of the bank for five years, she credits Reliance for providing consistent support — from helping her launch her new venture to assisting with everyday questions that come with running a small business. “They’ve always been supportive and positive throughout my business journey,” Michelle says.
With a strong team, loyal clientele, and reliable community partners, Michelle is proud to be writing the next chapter of Impressions Salon — one that honors the past while embracing the future.